Not all senior living creative specialists have a background in the tech industry. Let alone start-ups. But we do. Back in the 90’s… (this sounds like a sitcom beginning), our first client was a virtual reality company on the bleeding edge, as they say. So when we were approached by Mitsui to help them launch their highly-innovative product for the U.S. senior living market, we went back to our tech product roots, and mixed that in with our expertise and understanding of marketing to a senior audience.
The resulting identity work and brand launch was sophisticated and fun. Much like the product itself. A near-infrared (fNIRS) sensor measures blood flow to the brain as the wearer is working through brain puzzles and activity. The senior-friendly and fun-to-use app translates that activity into a brain age, giving the user crucial feedback on what activities are working best to activate the brain. We added in a creative reward system for consistent training. Fun, indeed!
