We love how every memory care program we encounter has its own uniqueness. Each company has its own approach and story and build. Yet there is always a common thread on how to market to this unique target. It is a delicate balance, and finding that balance is a challenge that we enjoy. And so with each memory care project, we try to capture the magic appeal that is universal to all memory care seekers, and we find a way to communicate what is special to YOUR unique memory care program. In the case of SRG Senior Living, it impressed us how they set forth the main tenets in their program, and then offered care in a fluid and adaptive way within that framework.
