Here's where we get all philosophical about ads. Which some folks might find a bit sad. "Philosophize about literature. Art. Even politics. But advertisements? Yikes." But that's the very point. We live and breathe ads. When we sit down to relax with our favorite TV show we study the ads. We dissect them. We analyze them. We try to reverse-engineer them to figure out the marketing plan behind them.

So what is our basic philosophy on ads?

Simple. Know the product. Know the target even better. Realize that people DON'T LIKE ADS. They are an intrusion in their lives. Entertain them before you sell to them. Overstatement creates resistance. Ideas, on the other hand, create a conversation - between ad and reader. A conversation creates a connection. A connection creates affinity. Affinity creates a brand. A brand means many sales. Not just one.

HUGE BOLD TYPE and lots of adjectives are annoying. We like to think of ads as people at a party. Who do you gravitate to? The bloviator with the loud voice and louder necktie? Or the soft-spoken, artfully-dressed BUT INTERESTING guy or gal? Think about that for a minute. Then consider the last time you thumbed through a magazine. Or watched TV. Or listened to the radio. Hummmm.

Yep. That's our philosophy and we can apply it to your company.

PRINT
WEB
TV
RADIO
OUT-OF-HOME
MEDIA PLANS
MEDIA BUYS